Back in 1975 the so called "Cola Wars" where at the peak of competition when Pepsi challenged the Coca Cola consumer to tell the difference between the two brands and see which they liked best.
Interestingly enough, a lot of people started to see that they prefered Coke over Pepsi, or that they where basically the same. That's when Coca Cola dramatically plumaged. But not to focus on the business part of the situation, as we all know the final winner and worldwide cola producer is Coca Cola.
What I really find useful for this blog is the ethical analysis we can get from this competition. Unlike Chevy and Ford (mentioned previously in the blog) Pepsi took a more ethical approach by not directly trashing their competition, they actually believe in the quality of their product and let the consumer decide, which in my opinion is great because it empowers the customer without having to enhance the negative aspects of the other company.
Interestingly enough, a lot of people started to see that they prefered Coke over Pepsi, or that they where basically the same. That's when Coca Cola dramatically plumaged. But not to focus on the business part of the situation, as we all know the final winner and worldwide cola producer is Coca Cola.
What I really find useful for this blog is the ethical analysis we can get from this competition. Unlike Chevy and Ford (mentioned previously in the blog) Pepsi took a more ethical approach by not directly trashing their competition, they actually believe in the quality of their product and let the consumer decide, which in my opinion is great because it empowers the customer without having to enhance the negative aspects of the other company.
Harrah's Cherokee Casino and Hotel - Mapyro
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